Brand awareness. Edge. Pathos. The best way to get your audience’s attention today is with a quick, memorable commercial for the web or broadcast TV. Even as traditional advertising makes room for newer approaches, video and commercials remain as relevant (or more relevant) than ever.
Drones are so hot right now. Almost so hot you have to refer to them as hawt. But that’s stupid, so let’s not. Unmanned aerial videography (dronetography) is an emerging trend that is used by governments, private companies, real estate agents, and private citizens to literally tell their story from a new angle.
A picture is worth a thousand words, so imagine what a video can do. Appealing to the pathos, this style of video can really get deep into the conscious and subconscious of your audience. Take the viewer on a journey; beginning middle and end. We’re all a little better for it by the closing credits. A tingle down the spine. Chills down the arms. That sort of thing.
Enterprise video communication lets you directly connect, as people, with your company, as well as your external audience. A huge part of communicating research, procedures, policies, and other information is making it easily digestible to the end user. Build trust through efficient, engaging communication, whether you’re addressing your employees and stakeholders, or a broader consumer audience!