DESIGNING YOUR DIGITAL STORY
You can’t swing a dead pixel without hitting a “web designer” these days. With the advent of sites like Squarespace and Wix, many people are taking it upon themselves to create their own websites, or boast about their prowess as a professional designer. While user-friendly platforms have certainly made web design more accessible, there are still massive limitations to using these shortcuts. And, it’s still a fairly time consuming process. Where do you start? Do you know how to protect your site once it’s built? What if something goes wrong, or your site gets attacked by spambots?
We develop websites, 100% custom, using industry best practices with security, functionality, speed, SEO and uniqueness in mind. Take a look through some of our past clients and see for yourself.
ROCKYARD BREWING CO
The challenge here was to create a truly unique experience. It’s really hard to cut through the clutter of an insanely competitive Colorado craft beer scene, so this was a tall order. Rockyard underwent a complete brand makeover – new brews, new cans, new look. So they wanted a new website to go along with that.
There are some significant inherent difficulties when creating an animated, side-scrolling parallax website. But no matter the difficulties, our job is to make the client’s vision materialize on the page. But, we also have to create from a mobile-first, experience-first perspective. Rockyard’s mobile site is clean, streamlined, and compact. The desktop site is robust and immersive. The site ranks #2 in search results for its area, and sets the bar when it comes to brewery web design.
This site was more straightforward, as far as bells and whistles go. The real challenge for The Emporium’s website was style, color, and the sheer amount of stores in this high-traffic antique mall. To ensure the user experiences each vendor as artfully and realistically as possible, we sent our photography team to take hundreds of pictures.
The daunting task then became creating playful, colorful and useful pages for each individual store to showcase their products, coming up with an effective category sorting structure, and making the whole site cohesive, vivid and visual.
Overdrive Raceway depends on its website for business volume – parties, events, gift cards, membership packages, and more. Underneath a sleek facade, this website is a customer-funneling marketing machine, with e-commerce, high-level security, membership registration, and event request forms.
When we took over this website, our primary goal was to try provide viewers with an experience that is much more closely related to the experience you’ll feel on the track. We added subtle animations, lots of photos, sleek, black graphics, and added a video window in the middle of the home page as users scroll through.
Overdrive Raceway is also a prime example of how we use our video production, graphic design, photography and social media marketing services to manage and represent a brand’s identity under one roof.