CHAPTER ONE
OH YES, WE WILL BE DRINKING MERLOT
Part of our partnership with the Chamber, in addition to brand management, includes promoting and documenting their many live events throughout the year. Artfest, along with Winefest (for obvious reasons) are two of the most fun of these fantastic events that bring the community of Castle Rock together. Colorado has a surprisingly rich wine country, and even though we might be a ways off from road-tripping with Paul Giamatti, we'd like to think we hold our own. Check out two of our event broadcast commercials below.
Broadcast Commercials
CHAPTER TWO
A STAR (LIGHTING) IS BORN
We've worked with many Chamber organizations, and one of the most common issues they face is that their members don't fully understand the depth of what a Chamber can do for a business community. This was the impetus for the development of a couple of broadcast commercials to visually and effectively convey the Castle Rock Chamber's message.
When you do enough work within any particular community, it's great to be able to use your own footage and images to create a complete visual story that represents a business and brand as accurately and effectively as possible.
WHAT A CHAMBER CAN DO
NETWORKING
Where some videos are broad in scope, this next web commercial for the Chamber narrowed its focus to talk specifically about its networking events. One thing we take a lot of pride in is our upfront consultation with clients; when we schedule a shoot for a full day, we're going to get as much material as possible so that it can be broken into multiple videos if necessary. When we design a branded video intro, we can expect that it'll be used more than once.
Web Commercials
CHAPTER THREE
COMING ATTRACTIONS
We could probably dedicate at least one full page to all the graphics we've done for the Chamber. But much of what we do with them is related to event outreach, so it seemed best to do a nice mockup of some of our favorite event posters. When you use the same company to create all of your brand assets, people start to recognize your brand more quickly around your community. It's kind of like hearing the tone of a guitar player and knowing exactly who it is, or watching a preview and instantly knowing who the director is.
Event posters
CHAPTER FOUR
A STAR (LIGHTING) IS BORN, 2018 REMAKE
So the original was Judy Garland, the remake was Lady Gaga and Bradley Cooper, if you're paying attention to the text that we're stringing together on this page. And sometimes the remake isn't better (looking at you, Willy Wonka) but in our case, rebranding always adds a nice, modern touch. One of our many rebrands we worked on this year, the Chamber's new look and feel reflected their love of Castle Rock and the strength of the community.
Total brand makeover!
CHAPTER FIVE
THE PHOTO FINISH
We'll finish off this portfolio with some photos (see, a photo finish). But finishing a photo, i.e. editing a photo, is an artform all its own. The best way to ensure you can edit a photo properly is simply to take a good photo to begin with! That sounds easy enough, but people forget that their iPhones (while cool) are not replacements for professional gear. A well-taken photo really only needs enhancing at most...
