How to Design a Logo in Photoshop

(Or Why You Shouldn't)

"How to Create a Logo in Photoshop" is one of the most highly searched terms on Google. But there's a lot of misunderstanding associated with this search term - namely that one really shouldn't design a logo in Photoshop. Photoshop is an amazing tool for so many things, but creating logos isn't one of them. But, since you're here to learn more about designing logos, we're going to lead you in the right direction to get started.

Photoshop vs. Illustrator

The first step in creating a logo is making sure you have the appropriate tools to build it. Many people will immediately jump to opening Adobe Photoshop. However, this would lead to a huge waste of time. Logos need to be designed as a vector image, which ultimately allows the final graphic to be scaled to any size imaginable without suffering any degradation. Therefore, you will need to use a vector-based program such as Adobe Illustrator instead of Photoshop, which is based on raster images.

Getting Started

Logos are much more important than just “a company’s signature”. It is the first communicator of your brand and company, and the first impression to your target audience. In many ways, it is your company’s face. While it needs to be attractive to gain attention, it also needs to speak to the identity of your brand and communicate the purpose of your company. There are several components to a logo that can be used to communicate your brand.

Fonts & Typeplay

-Sans Serif (Modern, Minimalist)-Serif (Elegant, Decorative, Timeless)-Script/Handwritten (Specialty, Delicate, Catered)-ALL CAPS (Modern, Confident, Established)-Undercase (Friendly, Low-Stress)

Graphic Elements

-Round Shapes (Modern, User-Friendly)-Square/Squared Edges (Formal, Strong)

Colors

-Always use a combination of 1-3 colors.-Refer to color psychology to see what each hue communicates.

Should You Hire a Professional?

It is highly recommended to consult a professional graphic designer for your logo for many reasons. They will be able to hear your company’s story and design it into your logo, so identifying with a symbol becomes so much easier. Being familiar with the industry also gives an advantage— they will know how to make your logo stand out among the rest while remaining relevant with the latest graphic trends.