Water can take any shape or form, and it's an apt analogy if you're running a business. If you look at our pricing page, you'll see we talk about companies that set an "up front" price before they even talk to you. That's such an unfortunate way to do business in this industry, because everyone's needs are different. We have to be fluid and able to take any shape to meet your needs. A national organization, The Irrigation Association, taps us each year to do some promo videos for their conference, and we create videos for other campaigns as well.