CHAPTER ONE

A TALE OF TWO TRACKS

Overdrive Raceway is the country's first two-story, two-track indoor go-kart facility. If you're like us, your memory of go-karts were the very slow, boring karts you drove as a child, only because it felt cool to drive SOMETHING. They've come a very long way since then. These are high-speed Italian-made racing machines that go up to 50 m.p.h.! So, it became very important for us to capture that experience. Video, photography, graphic design - and later on social media and web design all helped us tell the story of this adrenaline-pumping race track.

30-second broadcast commercial
Behind-the-scenes and action/event photos

CHAPTER TWO

A SWEET CAR NAMED MURCIÉLAGO

It was fun enough getting footage of go-karts, but being able to break out the drones and shoot some stunning footage of a Lamborghini was just the icing on a very sexy cake. As you'll see in this Versatility-produced commercial, Overdrive Exotics is a branch of Overdrive Raceway that lets lux sports car enthusiasts live out their wildest dreams...

VERSATILITY DRONE MAGIC IN THE AIR
Vehicle wraps

CHAPTER THREE

A MILLIWAYS TO SERVE A MARTINI

First of all, good on you if you got that literary bar reference. But this isn't a Bar at the End of the Universe; Overdrive Sports Bar is on the second floor of Overdrive Raceway, and has some spectacular views of Pikes Peak. No, it's not Pike's Peak. There's no apostrophe. If you got the book reference, then it probably also irritates you that there's no apostrophe in Pikes Peak. Anyway...cocktails make us ramble. But these cocktails were a pleasure to shoot (and taste-test). If you ever thought your iPhone was enough camera to sell a product, we invite you to gaze into the haze of these hand-crafted adult beverages.

DRINK MENU DESIGN
Product photos

CHAPTER FOUR

THE PERKS OF BEING A WALL WRAPPER

True beauty is on the inside, as they say. And on the inside of Overdrive's huge, two-story building, there was a lot of surface area to cover with beautiful wall wraps. Somewhere between wallpaper and a mural is a wall wrap. It's an aesthetically pleasing, durable way to add some flash to the inside of your business, and gives new meaning to "if these walls could talk." If the walls could talk, they'd probably argue about which one had the coolest design.

Wall wraps upstairs at Overdrive

CHAPTER FIVE

TRAINING DAY

When we sit down and talk with a business, we make sure that whatever services they use can stretch across as many mediums as possible. In the case of Overdrive, they were able to use video for their Overdrive Exotics luxury sports car business, for a broadcast commercial and even for the in-facility pre-race safety training. Video is an effective way to communicate pretty much any message, and it's also nice to be able to multi-purpose the footage.

PRE-RACE SAFETY TRAINING


CHAPTER SIX

THE NEED FOR (PAGE LOAD) SPEED

Not too many things are more frustrating in this impatient modern era than waiting forever (i.e. 5 seconds) for a page to load. But at the same time, you need video, cool, clear graphics and some animations to really make the site stand out. Like a race car balanced on two wheels, it's not an easy feat. This website is complex in that it required e-commerce, online credit card payments (not just PayPal or Shopify), several registration forms, and tons of information - all the while looking sleek and cool (with 100% mobile responsiveness) like the rest of the company's branding. With our in-house designers, videographers and web monkeys, we were able to revamp Overdrive's website completely and increase both traffic and time-on-site.

CHECK IT OUT!

Tons of info, video playing in the background, contact float menu, and a load speed of just 1.3 seconds.

FEELING INSPIRED NOW? LET'S GET SOMETHING STARTED!