80% of Customer Buying Decisions are Influenced by UGC
Elevate Your Engagement & Revenue Through Authenticity with UGC from VCG
Brands That Trust Our UGC Marketing & Video Strategy
What is UGC?
User-Generated Content (UGC) refers to any content—videos, photos, reviews, social media posts—created by everyday people, not the brand itself. This content is authentic, reliable, and often seen as more trustworthy than traditional advertising. Whether it’s on TikTok, Instagram, or your Shopify store, UGC resonates with consumers in a way that brand-generated content simply can’t.
Better Engagement
UGC Generates 6.9x higher engagement on social media.
More Influence
Almost 80% of consumers say their buying decisions are greatly influenced by UGC.
Increased Organic Flow
UGC boosts organic web page traffic by as much as 45%!.
Higher Video View Count
YouTube videos created by users get 10 times the views of videos made by brands.
UGC Strategy
An agency that provides more than just video can help you with other critical functions for the success of your content. By tying it back to key metrics like engagement, revenue, and ROI, we craft a UGC strategy that integrates seamlessly with your broader digital marketing efforts.
Quality Control
Not all user-generated content is created equal. Even though a good UGC video should effortlessly capture an authentic, user-created vibe, it's important to meet a certain high standard of video quality. This ensures that your product videos on eCommerce platforms not only resonate with your audience but also maintain your brand's professional image.
Why You Need a Professional Video Agency for UGC Content
While UGC is all about authenticity and consumer voices, simply pointing a camera at some products isn’t enough to make the content effective. This is where Versatility Creative Group, as a professional video marketing and UGC company, can elevate your brand’s presence and help build trust with social proof. Tap or hover over each box to learn more.
Amplified Reach
A full-service marketing agency with expertise in UGC social media strategies can help you strategize, distribute, and promote content effectively across the right channels. This ensures it reaches the desired audience, whether they’re scrolling through Instagram or browsing for products on Shopify.
Overall Creativity
An experienced UGC company with the proper equipment and tools can elevate content well beyond point-and-shoot product videos. Emotive, creative content that tells a story will always be more effective, whether it's on your eCommerce site or social media channels.
Proven Video & Marketing Results
UGC videos are amazing for their authenticity and the sales they drive. But relying on just one facet of marketing isn’t nearly as effective as an integrated marketing strategy. We are true video experts, but our creative marketing agency in Denver also excels in managing brands from top to bottom. In addition to UGC and other types of video content, we specialize in full-service marketing.
- Digital & Print Marketing
- Social Media Management
- Photography
- Web Design & Development
- Graphic Design
Our award-winning agency has been in business for over a decade, helping hundreds of brands elevate their content and revenue. Here’s a snapshot of some of our most recent success stories that combine UGC video creation with full-service marketing.
Professional User-Generated
Content Examples
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