Why Traditional and Online Video Marketing HAVE to be Part of Your Plan

Companies use video on YouTube, websites, live streaming, for meetings, to promote services, to hype products, as demonstrations, for company updates, on-air commercials and so many other marketing mediums.According to HubSpot, businesses create and publish an average of 18 videos a month. This is a huge number and a huge accomplishment when you think of what it can take to produce a video. This one data point illustrates the importance of the returns these companies are expecting as a result. Why are companies putting so much effort into video marketing?

Video Promotes Attention and Retention 

 Video is the number 1 way to hold your viewers' attention and sell a message that will be retained. Video is fascinating, and enchanting. It will captivate your audience through audible and visual storytelling. Sight and sound! And people process visual content 60,000 times faster than text. This means better engagement and better retention.Since video is more engaging, companies using video will hold visitors’ attention longer. People visiting your page or researching your company will stay longer and gain more insight. The average visitor spends 88% more time on a website with video. This means entertaining video with an educational aspect towards your company or product will reach a greater audience and invoke a stronger reaction. That means turning potential customers into educated and loyal customers.

How to Make Videos that Will Get You Noticed

 Videos can improve your SEO and help sell your product or service. Videos are shared 1200% more than text and image content combined. This means that traditional and online video marketing should be part of your plan. And if you are already are doing it, you should be doing it more. Videos drive interest and improve click rate. The more clicks your videos get, the higher your page gets ranked. Images within a video can now be recognized by search engines such as Google, where they can catalog relevant keywords within a video. This is an enormous advantage for those using this important medium. Remember to keep your content entertaining, educational and short. Videos under two minutes get you the most engagement and force you, as the decision-maker, to work with only the most important information. One minor exception is that on Facebook, videos are generally given newsfeed priority when they are about three minutes long (and have good engagement). Use text and stimulating visuals to keep your content engaging even without sound. This will entice those to dig deeper, turning up the audio or clicking through for more information. And viewers love tips, tricks and insight into your company or products. Give them enough information to get excited and make education decisions! Being open, friendly AND fun will help build relationships that translate to loyal viewers and repeat customers.


 As an owner, marketing director or decision-maker, make sure you invest some time with your media team. Plan well and plan often. Understand and maximize your budget, discussing the desired outcomes and ROI for every video, message and campaign. Each of your videos, should have messaging and style that is unique and consistent to your brand's look and feel. There’s a right and wrong way to do video for your company and audience. Make sure you have a team that understands this and helps you through the process so that you have something unique that makes you stand out from your competition!