How your company can use video for better marketing and to explain better, sell better and get more customers and clients
(wyzowl)
81% of businesses use video because consumers and clients would rather learn about your business and what you do through video. Anything you do with traditional marketing and messaging you can put into a video. If you’re not using video, then your competition probably is.
The most common types of video production are explainer videos, social media videos, presentation videos, sales videos, video advertisements, commercials and company profile videos.
Other ways to use video in your company include:
Most companies will find they’re falling behind the competition who’s outdoing them when it comes to video. Most potential consumers and clientele will research before doing business with your company and a company profile video dives right in to who you are and what you do better than any text and graphics. As soon as you have a video about your company you need to get additional video content working for you right away. Highlight your employees with a video. Create a customer experience video to walk users through your company experience. Dive in to a product video to give a real-life video experience of what it looks like and what it does. Videos will take the user experience beyond text and graphics and give the viewer sites, sounds and amazing motion.
With a professional team and equipment on your side, you can create original programming for Denver or anywhere. Host a show, produce commercials or create a full series for network or streaming platforms.
Creating a commercial for the Colorado market or nationwide is a direct way to attach your projected revenue and market your business. There’s no better way to drive people to your business.
Create informative and entertaining videos for your business and use them internally or customer facing. These generally are not length restricted but created for the appropriate content.
Get rid of manuals and in-person training. The message feels outdated & there’s room for errors. Deliver a precise message every time with entertaining video that keeps people engaged and has better retention.
Walk people through your product or service, highlighting all the benefits, procedures and costs associated. These videos tend to act like commercials on steroids and typically have a longer running time.
Drones can now give you shots that you could only get in the past with a helicopter crew. Grab unique fly-by shots, 500ft views, stunning landscapes and varying perspectives with 2-pilot drone shooting in Colorado.
With a professional team and equipment on your side, you can create original programming. Host a show, produce commercials or create a full series for network or streaming platforms.
Get the event coverage you need to recap the event for visitors and enough footage to build your promo video for the next event.
With a professional team and equipment on your side, you can create original programming. Host a show, produce commercials or create a full series for network or streaming platforms.
Use professional video for a public service announcement. It’s important to get your message across to the widest audience and make sure they can understand it clearly the first time.
Promotional videos help you sell a product, service or event with upbeat video and creative editing. Create excitement for anything with a promo video.
Like most things in life, you get what you pay for. The same goes for video production. While it doesn’t make much sense for your business to lower its standards to a $250 video (if it’s too good to be true…), you probably don’t need to break the bank and create a Hollywood blockbuster. You’re putting your company’s reputation and professionalism on the line with all your marketing material and a good marketing video is no different. A good video for your company will depend on what you need, how many days you’ll need to shoot, how many days to edit and a few other production items that will all go into the final cost.
Don’t let anyone tell you there’s a set cost without understanding exactly what will work for your needs. A good corporate video, depending on the need, can stay near a low end of a couple thousand dollars while big budget, knock your socks off videos can easily go above ten thousand. Some of the cost depends on your message, how you deliver it and where it will be seen, but strategically planned, your video is well worth it and will change your business.
Our video production offices are strategically located in the Denver Tech Center, just South of Downtown Denver. With a location right off of interstate 25, we’re easily accessible and can be up and down the front range quickly to serve our clients. Having a production office allows us to collaborate with our clients, developing videos, writing scripts and holding review sessions in one of our Avid/Adobe edit bays. From this location, we’re able to offer video production services to the entire front range, the entire state, and quickly travel to the western states. Our production team is versatile, mobile and professional.
We offer free consultations to help kick-off any video project or start a discussion. Video can feel complicated, but it doesn’t have to. As a professional team, we do this every day of the week and can help you with every question and concern right from a phone call or email.
