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2023 in Review: A Year of Overused AI Words and Phrases

Welp, it’s just about 2024. If you’re a marketer or content creator and haven’t gotten used to using ChatGPT and other forms of AI, it might be too late for you, and this article might not relate to you. But for the rest of the waking world, we’ve been dry elbows-deep in AI language models and other tools to help make our jobs easier.

Taking a break from analyzing data and creating content calendars, we decided to sit down with notorious language model ChatGPT and make it evaluate its own negative impact on the content marketing world.

Overused ChatGPT Words

In our observations (and validated by ChatGPT itself), these are the most overused written words of 2023:

  • Indeed
  • Furthermore
  • However
  • Notably
  • Therefore
  • Additionally
  • In Terms of
  • Significantly
  • It is worth noting
  • In conclusion

Overused Phrases in AI

If you’ve ever worried about your marketing agency over-using ChatGPT in lieu of real copywriting, be on the lookout for the following overused AI phrases that start an incredibly annoying number of website page titles, social media posts and other marketing collateral:

  • Unlock the potential of
  • Unleash the power of
  • Delve into the world of
  • Pave the way for
  • At the forefront of
  • Harness the power of
  • Embark on a journey
  • Push the boundaries of
  • A gateway to
  • Bridging the gap between


If you paid for ad copy that starts with any of the above phrases, you’ve likely got an overly AI-dependent marketing team working your account.

Remembering the Importance of Humanity

Anyway, let’s pretend for a minute that Oxford didn’t actually declare “Rizz” the word of the year, and focus on Webster’s word of the year: authentic.

In a year that was so full of AI breakthroughs — many of them so, so cool and useful — it seems fitting that “authentic” would come up as the word of 2023. And even as we continue to use AI to make the tedious tasks of our day-to-day lives more manageable, we can’t forget there’s still a very real and very obvious line between quality human-generated content and AI content. 

It’s going to be a while before AI can really replicate and resonate with the complex emotions of being human. Emotional authenticity is still extremely important to selling a product, or representing your brand. When you’re genuine, your audience knows it.

We hope you have a happy and prosperous 2024, and if you need help learning how to use AI for its best-intent purposes while keeping your brand’s authenticity, send us a message through the website.

We’ve a great automation email journey set up for just such an occasion…


Feature Image Generated by AI


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