A VERSATILITY CASE STUDY
Fuzz Audio is a seller of vintage vacuum tubes for various audio
applications, along with vintage music gear, hi-fi equipment and more.
Overview
When Fuzz Audio initially came to us, they were just looking for a website update and a light Search Engine Optimization. After successfully implementing our strategy and seeing a huge increase in sales, Fuzz added PPC, email marketing and social media to their contract.
After just one year, Fuzz Audio reported an astounding 570% revenue increase
Our Role
SEO
PPC
WEB DESIGN
SOCIAL MEDIA
GRAPHIC DESIGN
EMAIL MARKETING
Product Design
PACKAGE DESIGN
Product Photography
"My business, Fuzz Audio, has been an incredible success because of Versatility Creative Group. Their ability to drive traffic to my website has been invaluable and they are truly masters of their craft.
Versatility helps us optimize our marketing and social media engagement, which has paid off tenfold. Our only regret is not starting off with the complete package at our first meeting.
Even more impressive is that Mark, Sandy, Seth, Shelby and Sarah all took the time to get to know Fuzz Audio and have all invested themselves in its success. They always take their time to understand our goals and recommend ways to achieve them in truly innovative and exciting ways. They are a pleasure to work with and we highly recommend their services for anyone looking to help their businesses succeed!"
Jonathan Natvig
Owner, Fuzz Audio
The Challenge
They serve a fairly niche market, and the few businesses in this market compete fiercely for revenue share and attention. First-page search results are a must.
Our Strategy
SEO
Implement a full inbound content marketing plan with SEO-optimized blog posts
PPC
Implement search and shopping PPC ads
Email Marketing
Set up email marketing automations
Social Media
Implement a regular social media posting schedule
Social Advertising
Create and execute social media ads on Facebook and Instagram
Branding
Improve the overall look/feel of the brand and ensure consistency across all platforms
Search Traffic & Ranking Results
Search Impressions
731
IMPRESSIONS
Q1 2021 Total
100,000
IMPRESSIONS
Q1 2022 Total
Total Search Traffic
Increase Year Over Year
10,814%
Search Clicks
178
CLICKS
Q1 2021
2,530
CLICKS
Q2 2022
Total Revenue
Increase Year Over Year
570%
Desired Search Terms & Ranking
Best Tubes for Fender: #1
Best Tubes for Marshall: #1
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When to Replace Vacuum Tubes: #5
Best Stereo Tubes: #1
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How to Interpret Tube Test Results: #1
Vintage 12AX7 Tubes: #2
NOS Guitar Tubes: #2
Long Plate vs. Short Plate: #5
Best Upgrades for Guitar Tone: #1
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