LCM Waterfalls & Ponds is a water feature-focused landscape design company in Peyton, Colorado. With over 10 years of experience building ponds, waterfalls, fire features, and other outdoor living space elements, LCM creates some of the most stunning backyards in the state.
We work with a lot of companies who have just started a period of huge growth. These businesses are transitioning from a period where they wear multiple hats and spend almost all of their time running their business and working through processes by trial and error.
When you get to a certain point in your growth, in order to maintain and grow even further, you can’t afford to risk your success on trial-and-error tactics anymore. You can’t afford to wear all of the hats and still expect to run a business successfully. LCM came to us knowing that they needed help managing their brand identity and marketing activities. So it was new to them to not have to.
LOGO & BRANDING
WEB DESIGN
VIDEO PRODUCTION
PPC
SEO
EVENT MARKETING
TRADESHOW MARKETING
EMAIL MARKETING
PHOTOGRAPHY
Enable the business owner to focus on what he does best: build water feature displays. By handling LCM’s marketing efforts from top to bottom while the business prepared their feature display for the Colorado Garden & Home Show, they were able to create something really spectacular without worrying about missing out on potential clients. This is the biggest potential lead-generating event of the year, so precision and planning were critical.
Create landing pages for each QR code to build email lists, automations and marketing journeys
Create an ecommerce page to sell custom faux rock planters at the show that people could buy on-the-spot
Create “show-only” specials to encourage leads and encourage people to visit the entry display at the show
Create follow-up email campaigns for everyone who provided emails at the show
Capture regular video updates to post on social media to generate interest in the event
Develop print leave-behinds, brochures and cards for in-person lead generation and QR placards to display around each feature for visitors to learn more