Overdrive Raceway is a two-story indoor go-kart racing track in Colorado Springs. They have a sports bar and two different tracks that cater to both adults and youth, as well as food and designated areas for birthday parties and corporate events.


Starting a business from scratch is a challenge, but a fun challenge. We had to really evaluate the personality of Overdrive and put that into a format that would be pleasing to both adults and kids, and speak to the “fun” that Overdrive offered. To help this multi-million startup get off the ground successfully, that meant logo design, branding guidelines, menus, business cards, flyers, web design, video, indoor wall wraps, vehicle wraps, signage, employee badges, and more.

“If you’re looking for a partner that can truly capture your image and expand it across a number of platforms, look no further than Versatility! Our company has used VCG for all of our media, from logo design and providing graphics for our flyers, all the way to designing full size wall murals and vehicle wraps for our business. They even helped produce and film some of our in-house instructional videos for our guests, and really made us feel professional for a brand new business. We have been thrilled to work closely with Versatility for the last 7 years, and plan to spend many more with them for all of our graphic design needs!”

James Mundle
CEO, Overdrive Raceway

Our Role

Logo & Branding

Video Production

Wall Wrap Design

Vehicle Wraps

Web Design

Print marketing


Print & Digital menu


Apparel Design

Kart Graphics

The Challenge

Overdrive came to us during the construction of their indoor racetrack and had no branding, creative direction or collateral.

Our Strategy

Logo & Branding

Design logo and engaging branding, and ensure consistency across all platforms


Build a lead-generating, visually captivating website

Video Production

Create broadcast commercials and entertaining employee safety training videos


Design bar menu, wall wraps, TV graphics, flyers, etc. with an exciting cohesive feel

Social Media

Initiate interactive, engaging accounts and evaluate traffic for effectiveness


Photograph race tracks, karts, features, events, and food and beverage items.

The Result

Graphic Design


Video Production


Ready to Kick Your Own Brand into Overdrive?


You’re looking at starting something
or have questions. 

Call us or send a quick message below
and we’ll get you everything you need
to get started making something wonderful.