Versatility Wins Gold at 2024 MUSE Creative Awards Competition

DENVER – Versatility Creative Group, a Creative Marketing Agency in the Denver Tech Center, earned a Gold award at this year’s MUSE Creative Awards competition. This year’s entry was an integrated event marketing effort showcasing the video, graphic design, marketing strategy, social media management, leadership and communication skills of the entire team.

With over 8,500 entries, Versatility is proud to have its work showcased among organizations such as NBC Universal, Coach, VOX Media, AARP, Cisco, Occean Spray, and more! 

“We’re excited for what 2024 is going to bring. We have huge, transformative things on the horizon, and this award reminds us of how we got to this pivotal point in our evolution as a company. We’ve assembled an awesome core creative team, and we’re really looking forward to showing our clients how our award-winning campaigns can bring their companies success,” said Sandy Michael, Partner and Chief Relationship Officer of Versatility Creative Group.

Douglas County Fair & Rodeo - Integrated Event Marketing

After recovering from the previous years’ drop in post-pandemic attendance, the Douglas County Fair & Rodeo wanted to ambitiously raise their attendance on several of the Fair’s standalone events, as well as the Fair itself.

The Douglas County Fair & Rodeo has a loyal built-in audience of people from around the area who attend the annual Fair & Rodeo events with little need for advertising. However, this year they wanted to 1) sell more tickets and 2) sell more tickets to people who don’t normally attend the Fair.

Through our carefully executed campaign, we were able to help drive 22,472 ticket sales (104% of goal), and boast excellent numbers to show direct advertising efficiency. 


About the MUSE Creative Awards

The MUSE Creative Awards is a part of the MUSE Awards Program, which was created by the International Awards Associate (IAA) in 2015. IAA’s inception was based on a mission to honor, promote and encourage creativity by providing a new standard of excellence for evaluating media design production and distribution. IAA’s mission has largely shaped MUSE Creative Awards’ goals.

At its core, MUSE Creative Awards is an international competition for creative professionals who inspire others to greater heights. With their concepts, ideas or designs, these creatives light a fire in others to strive further, thus becoming a muse.

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