The State of Social Media Advertising in 2023: Trends, Tactics and Strategies In the last decade, social media advertising has been one of the most effective ways to reach new customers and grow an audience. From its humble beginnings as a simple way to stay connected with friends and family, it’s now become a powerful […]
From Pokémon Go to Branding: How AR and VR are Revolutionizing Marketing It’s no secret that technology is revolutionizing the way we do business. And in today’s world, augmented reality (AR) and virtual reality (VR) are two of the hottest trends for marketers. From Pokemon Go to creating immersive brand experiences, AR and VR have […]
Artificial intelligence (AI) in marketing is a revolutionary force that will change the way businesses market their products and services.
So You Had a Big Year…Now What? A lot of advice from industry experts centers around solving problems of The Struggle: Not enough sales, leads, or exposure; the difficult conversations you have with underperforming employees; bleeding bank accounts and little money for marketing; how to make social media actually work for your business, etc. But […]
Is it a recession? Is it a downturn? Ride the avalanche – don’t get swallowed up by it. Here are 5 tips for marketing during a recession.
Don’t Give Up on 2022 — You Can Still Have a Big Year! It’s always been interesting to see how client expectations of marketing spend vary from business to business. A lot of businesses start small, or run a short trial to get a feel for the ROI before committing to a full-on plan. Other […]
Versatility Wins Among Big Names at 2022 Communicator Awards Event The winners of the 28th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 5,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring […]
Will Copywriting Ever Be Fully Automated? You know that thing where you’re working on a project and you need someone to write a bit for you, but you don’t have the time or money to hire a professional? And so you Google “copywriting services” and hope for the best? Yeah, we tried that. And it […]
Developing a Creative Company Culture Every company has a culture, and you have probably experienced cultures that you’ve considered good, and certainly those that have needed a stronger direction. Company culture isn’t a new topic, but a strong company culture is increasingly important to attracting and retaining the best employees. For a company that specializes […]