2023 in Review: A Year of Overused AI Words and Phrases

Taking a break from analyzing data and creating content calendars, we decided to sit down with notorious language model ChatGPT and make it evaluate its own negative impact on the content marketing world.
Metrics for Measuring the Success of Emotional Marketing

Emotional marketing seems like an approach with less tanigble methods for tracking success. But here are some metrics to add to your marketing KPIs.
Emotive Marketing Isn’t Just ‘Sad’ Stories: The Benefits of Full-Spectrum Emotional Marketing

Find your niche’s audience with the power of emotional marketing! Discover how emotion-based strategies go beyond just “sad” stories.
Four Easy ChatGPT Prompts We’re Using to Improve Our Processes

Improve your processes with these 4 ChatGPT prompts proven to help! Discover how to optimize your workflow with this easy guide.
The State of Social Media Advertising in 2023: Trends and Tactics

The State of Social Media Advertising in 2023: Trends, Tactics and Strategies In the last decade, social media advertising has been one of the most effective ways to reach new customers and grow an audience. From its humble beginnings as a simple way to stay connected with friends and family, it’s now become a powerful […]