Versatility Brings Home GOLD at 2024 MUSE Creative Awards Competition
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Versatility continued its 2024 winning streak with Gold distinction at the MUSE Creative Awards for their Douglas County Fair & Rodeo Event Marketing.
Versatility Wins Silver at 2023 MUSE Creative Awards Competition
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Versatility continued its 2023 winning streak with Silver distinction at the MUSE Creative Awards for their Protect Open Space campaign.
Emotive Marketing Isn’t Just ‘Sad’ Stories: The Benefits of Full-Spectrum Emotional Marketing
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Find your niche’s audience with the power of emotional marketing! Discover how emotion-based strategies go beyond just “sad” stories.
Versatility Starts 2023 with Platinum at AVA Digital Awards
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Versatility started 2023 off right where 2022 left off, by earning Platinum at the 2023 AVA digital awards.
So You Had a Big Year? Now What?
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So You Had a Big Year…Now What? A lot of advice from industry experts centers around solving problems of The Struggle: Not enough sales, leads, or exposure; the difficult conversations you have with underperforming employees; bleeding bank accounts and little money for marketing; how to make social media actually work for your business, etc. But […]
Don’t Give Up on 2022 — You Can Still Have a Big Year
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Don’t Give Up on 2022 — You Can Still Have a Big Year! It’s always been interesting to see how client expectations of marketing spend vary from business to business. A lot of businesses start small, or run a short trial to get a feel for the ROI before committing to a full-on plan. Other […]
Developing a Creative Company Culture
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Developing a Creative Company Culture Every company has a culture, and you have probably experienced cultures that you’ve considered good, and certainly those that have needed a stronger direction. Company culture isn’t a new topic, but a strong company culture is increasingly important to attracting and retaining the best employees. For a company that specializes […]
The Psychology of Logo Design
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The Psychology of Logo Design A picture is worth a thousand words. But how can you control what those words are and what they mean to your audience without being there to explain it? Logos hold a lot of information about a brand. The factors that control that message are color, shape, texture, typography, and […]
3 Signs It’s Time for Your Brand to Evolve
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3 Signs it’s Time for Your Brand to Evolve A logo is the face of a brand, and branding plays a huge part in a company’s success. Branding is the identity of a company formed by consistent behavior, messaging and visual components. Good branding keeps your company, products and services top-of-mind for customers and increases […]