Do You Trust Your Brand’s Success to Cheap Marketing?

‘Let Me Show You This Revolutionary Process!’ Lately, there’s a plague of startup “marketing” companies that you’ve likely seen advertising on social media and other outlets. Companies that utilize these underhanded marketing ploys all claim to offer you a magical solution to your marketing needs for an insanely low price.   Or, you’ll get an […]

Developing a Creative Company Culture

Conference Room

Developing a Creative Company Culture Every company has a culture, and you have probably experienced cultures that you’ve considered good, and certainly those that have needed a stronger direction. Company culture isn’t a new topic, but a strong company culture is increasingly important to attracting and retaining the best employees. For a company that specializes […]

The Psychology of Logo Design

The Psychology of Logo Design A picture is worth a thousand words. But how can you control what those words are and what they mean to your audience without being there to explain it? Logos hold a lot of information about a brand. The factors that control that message are color, shape, texture, typography, and […]

3 Signs It’s Time for Your Brand to Evolve

3 Signs it’s Time for Your Brand to Evolve A logo is the face of a brand, and branding plays a huge part in a company’s success. Branding is the identity of a company formed by consistent behavior, messaging and visual components. Good branding keeps your company, products and services top-of-mind for customers and increases […]