From Pokémon Go to Branding: How AR and VR are Revolutionizing Marketing – Copy
From Pokémon Go to Branding: How AR and VR are Revolutionizing Marketing It’s no secret that technology is revolutionizing the way we do business. And in today’s world, augmented reality (AR) and virtual reality (VR) are two of the hottest trends for marketers. From Pokemon Go to creating immersive brand experiences, AR and VR have […]
Unlock the Power of AI in Marketing: Best Practices and Real-World Examples
Artificial intelligence (AI) in marketing is a revolutionary force that will change the way businesses market their products and services.
Versatility Starts 2023 with Platinum at AVA Digital Awards
Versatility started 2023 off right where 2022 left off, by earning Platinum at the 2023 AVA digital awards.
So You Had a Big Year? Now What?
So You Had a Big Year…Now What? A lot of advice from industry experts centers around solving problems of The Struggle: Not enough sales, leads, or exposure; the difficult conversations you have with underperforming employees; bleeding bank accounts and little money for marketing; how to make social media actually work for your business, etc. But […]
Don’t Give Up on 2022 — You Can Still Have a Big Year
Don’t Give Up on 2022 — You Can Still Have a Big Year! It’s always been interesting to see how client expectations of marketing spend vary from business to business. A lot of businesses start small, or run a short trial to get a feel for the ROI before committing to a full-on plan. Other […]
Versatility Creative Group Takes Top Honors at 2022 Vega Digital Awards
VCG’s Lead Graphic Designer Shelby Merrick’s DMA Poster Series took top honors at the 2022 Vega Digital Awards!
Do You Trust Your Brand’s Success to Cheap Marketing?
‘Let Me Show You This Revolutionary Process!’ Lately, there’s a plague of startup “marketing” companies that you’ve likely seen advertising on social media and other outlets. Companies that utilize these underhanded marketing ploys all claim to offer you a magical solution to your marketing needs for an insanely low price. Or, you’ll get an […]
Developing a Creative Company Culture
Developing a Creative Company Culture Every company has a culture, and you have probably experienced cultures that you’ve considered good, and certainly those that have needed a stronger direction. Company culture isn’t a new topic, but a strong company culture is increasingly important to attracting and retaining the best employees. For a company that specializes […]
The Psychology of Logo Design
The Psychology of Logo Design A picture is worth a thousand words. But how can you control what those words are and what they mean to your audience without being there to explain it? Logos hold a lot of information about a brand. The factors that control that message are color, shape, texture, typography, and […]
3 Signs It’s Time for Your Brand to Evolve
3 Signs it’s Time for Your Brand to Evolve A logo is the face of a brand, and branding plays a huge part in a company’s success. Branding is the identity of a company formed by consistent behavior, messaging and visual components. Good branding keeps your company, products and services top-of-mind for customers and increases […]
