Tips for Marketing During a Recession

Tips for Marketing in a Recession Is it a downturn, or isn’t it? While the current economic situation keeps giving us mixed signals about the near future, most experts still believe that — soft landing or not — we’re about to experience an economic downturn. It’s a little on the nose for a creative marketing […]

Versatility Creative Group Wins Among Big Names at 2022 Communicator Awards

Versatility Wins Among Big Names at 2022 Communicator Awards Event The winners of the 28th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 5,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring […]

Versatility Creative Group Takes Top Honors at 2022 Vega Digital Awards

Versatility Creative Group Takes Top Honors at 2022 Vega Digital Awards The 2022 Vega Digital Awards has come to a close, with its jury announcing the official list of winners after much deliberation was given. Over 1,500 submissions were entered into the competition from 24 countries, demonstrating the influence of the awards in honoring excellence […]

Will Robots Take My Job? We Tried Out an AI Copywriting Service

Will Copywriting Ever Be Fully Automated? You know that thing where you’re working on a project and you need someone to write a bit for you, but you don’t have the time or money to hire a professional? And so you Google “copywriting services” and hope for the best? Yeah, we tried that. And it […]

4 Video to Use on Your Business Website Right Now

4 Videos to Use on Your Business Website Right Now Video is at an all-time high and with people staying safer at home they’re spending more time than ever consuming video. In fact, a recent study by Zenith shows that people will spend 100 minutes a day watching online videos in 2021. With the lack […]

Do You Trust Your Brand’s Success to Cheap Marketing?

‘Let Me Show You This Revolutionary Process!’ Lately, there’s a plague of startup “marketing” companies that you’ve likely seen advertising on social media and other outlets. Companies that utilize these underhanded marketing ploys all claim to offer you a magical solution to your marketing needs for an insanely low price.   Or, you’ll get an […]

Developing a Creative Company Culture

Conference Room

Developing a Creative Company Culture Every company has a culture, and you have probably experienced cultures that you’ve considered good, and certainly those that have needed a stronger direction. Company culture isn’t a new topic, but a strong company culture is increasingly important to attracting and retaining the best employees. For a company that specializes […]

The Psychology of Logo Design

The Psychology of Logo Design A picture is worth a thousand words. But how can you control what those words are and what they mean to your audience without being there to explain it? Logos hold a lot of information about a brand. The factors that control that message are color, shape, texture, typography, and […]

3 Signs It’s Time for Your Brand to Evolve

3 Signs it’s Time for Your Brand to Evolve A logo is the face of a brand, and branding plays a huge part in a company’s success. Branding is the identity of a company formed by consistent behavior, messaging and visual components. Good branding keeps your company, products and services top-of-mind for customers and increases […]