So You Had a Big Year? Now What?
So You Had a Big Year…Now What? A lot of advice from industry experts centers around solving problems of The Struggle: Not enough sales, leads, or exposure; the difficult conversations you have with underperforming employees; bleeding bank accounts and little money for marketing; how to make social media actually work for your business, etc. But […]
Tips for Marketing During a Recession
Is it a recession? Is it a downturn? Ride the avalanche – don’t get swallowed up by it. Here are 5 tips for marketing during a recession.
Don’t Give Up on 2022 — You Can Still Have a Big Year
Don’t Give Up on 2022 — You Can Still Have a Big Year! It’s always been interesting to see how client expectations of marketing spend vary from business to business. A lot of businesses start small, or run a short trial to get a feel for the ROI before committing to a full-on plan. Other […]
Versatility Creative Group Wins Among Big Names at 2022 Communicator Awards
Versatility Wins Among Big Names at 2022 Communicator Awards Event The winners of the 28th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. With over 5,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring […]
Versatility Creative Group Takes Top Honors at 2022 Vega Digital Awards
VCG’s Lead Graphic Designer Shelby Merrick’s DMA Poster Series took top honors at the 2022 Vega Digital Awards!
Will Robots Take My Job? We Tried Out an AI Copywriting Service
Will Copywriting Ever Be Fully Automated? You know that thing where you’re working on a project and you need someone to write a bit for you, but you don’t have the time or money to hire a professional? And so you Google “copywriting services” and hope for the best? Yeah, we tried that. And it […]
Do You Trust Your Brand’s Success to Cheap Marketing?
‘Let Me Show You This Revolutionary Process!’ Lately, there’s a plague of startup “marketing” companies that you’ve likely seen advertising on social media and other outlets. Companies that utilize these underhanded marketing ploys all claim to offer you a magical solution to your marketing needs for an insanely low price. Or, you’ll get an […]
Developing a Creative Company Culture
Developing a Creative Company Culture Every company has a culture, and you have probably experienced cultures that you’ve considered good, and certainly those that have needed a stronger direction. Company culture isn’t a new topic, but a strong company culture is increasingly important to attracting and retaining the best employees. For a company that specializes […]
The Psychology of Logo Design
The Psychology of Logo Design A picture is worth a thousand words. But how can you control what those words are and what they mean to your audience without being there to explain it? Logos hold a lot of information about a brand. The factors that control that message are color, shape, texture, typography, and […]
3 Signs It’s Time for Your Brand to Evolve
3 Signs it’s Time for Your Brand to Evolve A logo is the face of a brand, and branding plays a huge part in a company’s success. Branding is the identity of a company formed by consistent behavior, messaging and visual components. Good branding keeps your company, products and services top-of-mind for customers and increases […]
